Science meet art. Art meet science.

 

Who said you needed a lot of time to concept, pitch, and execute a campaign? We were days away from production on a completely difference Cancer Care campaign in fall 2020 when COVID reared it’s head again, forcing us to pivot 180º and reconcept a spot and campaign that required next to nothing from our patients. Upon reviewing survivorship numbers we realized that you could pretty “fill” Coors Field with survivors. The results we’re a campaign that had us photograph patients, hand them off to the VERY talented Armando Silva to illustrate, then to an animation house that put faces to numbers.

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UCHealth | Charlie Blackmon