Miracle of Life.

it was an ordinary day for Gabe Vigil, an electrician of over 20 years, when his life changed in a flash. An electrical fire while at work left him with burns over 77% of his body, 77 days later he left the hospital and not soon later he miraculously welcomed his 5th child. This brand campaign included everything from broadcast television, print and digital as well as social and a longer form patient story.